More than half the country actively uses social networking sites like MySpace, Facebook and LinkedIn according to a new report issued by market research firm IDC. According to IDC’s report (U.S. Consumer Online Attitudes Survey Results Part III), more than three quarters of social networking site users log on at least once a week, and 57 percent do so daily.
And these folks are logging an increasingly large amount of time on these properties, as more than 61 percent of users spend more than a half hour on these sites per session, with 38 percent staying at least an hour.
Implications for marketing are phenominal.
Please share your thoughts, ideas and comments.
Cheers!
Dave
http://www.sharpconsults.com/
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